Business Organisation, Culture and Values
- Corporate Structure
- Organisational Functions: Planning, Corporate, Regulation, Risk Management, Finance, Human Resources, Knowledge Management, Production, Logistics, Marketing, Sales, Customer Service etc
- Corporate Citizenship
- Global Business
- Profit and Loss Account
- Balance Sheet
- Business and Industry Challenges: Politics, Economy, Social, Technology, Legal, Environment (PESTLE)
- Strategic Planning
- Selling, Cross-Selling and Up-Selling
- Mutually Enriching Customer Services
- Fundamental Questions: What are you selling? Why do target customers need it? Why you instead of others?
- If that is proven, then can look at Business Plan
- Funding and the various other business questions
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